MLSVallarta.com, which has provided Multiple Listing Service (MLS) to the Puerto Vallarta and Riviera Regions since 1988 and is recognised as perhaps the top website regarding information about local real estate, recently rebranded itself to accommodate for a new direction the company is undergoing. At the beginning of this year MLSVallarta partnered with the marketing and IT company Play Us Design to take over certain aspects of the operations of the MLS service and to assist with this new campaign.

Working together they have come up with a new “look & feel” for the website, a new color scheme and logo, to accentuate the friendliness of using the website and MLS service, and, to differentiate it from other similar MLS systems operating in the region.

To assist with the changes a new character is being introduced named “iLi” who will help guide users through the system so they can easily search for properties and developments, explore the many popular real estate communities around the Bay of Banderas, keep up-to-date with new, blog posts and the any articles regards g buying and selling real estate in Mexico.

MLSVallarta is fully bilingual (English & Spanish), however coming soon it will also be able to allow users to search for properties in the currency they prefer, be it U.S. or Canadian Dollars, or Pesos. And that’s just the of many new features to be added to the system.

The biggest changes, however, are taking place behind the scenes. The 25 year-old database is being overhauled and when complete it will function much faster and allow for many new features to be easily implemented. The administrative side of the system, where members add/change/update listings, is being rebuilt and will be ready to showcase in the next couple of months.

In the meantime, take the opportunity to meet iLi and explore the new and improved MLS service for the local real estate market, at MLSVallarta.com.